This track equips marketing, advertising, and sales Professionals with the skills to utilize artificial intelligence for targeted marketing campaigns, customer segmentation, and sales optimization. This specialization emphasizes advanced analytics and machine learning techniques to drive effective marketing strategies and enhance overall business performance. The “AI for Marketing, Advertising & Sales Management” track empowers Professionals to harness the power of AI to transform marketing strategies and sales operations. By exploring these practical applications, marketers can create personalized campaigns, optimize outreach efforts, and ultimately drive better business outcomes in an increasingly data-driven competitive marketplace.