This specialization track provides digital and social media marketing Professionals with insights into using artificial intelligence for data-driven marketing strategies, audience targeting, and social media analytics. Professionals in this field will learn to harness AI tools to enhance online presence and improve engagement. The “AI for Digital and Social Media Marketing” track equips Professionals with the tools to leverage AI technologies for enhancing marketing strategies and online brand presence. By exploring these practical applications, marketers can improve audience targeting, optimize campaigns, and ultimately drive greater engagement in the digital landscape.