Advanced Professional Diploma of Technology (APDTech) in Advanced TV Marketing, Promotion and Sales

Advanced Proficiency Level

GMI-102M: Advanced TV Marketing, Promotion, and Sales is an internationally bench-marked comprehensive professional career development and advancement Program designed to enhance students/learners’ knowledge and skills in the field of television marketing. Through a combination of subject matter concepts, case studies, and hands-on exercises, students/learners will delve into advanced strategies for promoting and selling TV programs.

The Program covers essential topics such as market research, target audience analysis, branding, and positioning. Students will learn how to develop effective marketing plans, create compelling promotional materials, and leverage various media platforms to reach and engage TV audiences.

Additionally, students/learners will explore the intricacies of TV sales and advertising. They will learn techniques for effective negotiation, client management, and maximizing revenue through ad sales. The Program will also delve into emerging trends such as programmatic advertising, audience measurement, and the integration of digital platforms with TV marketing.

Throughout the Program, students/learners will have the opportunity to apply their knowledge and skills in real-world scenarios. They will work on group projects to design and execute TV marketing campaigns, analyze market data, and present their strategies to industry professionals.

Online

Six Months (24 Weeks)

To enroll in the GMI-102M: Advanced TV Marketing, Promotion and Sales Program, students/learners must have successfully completed GMI-101: Television Production Operations, Broadcasting Technologies, and Journalism or possess equivalent knowledge and skills. Additionally, the following prerequisites and skills are beneficial for students/learners to derive maximum benefit from the Program :

1. Proficiency in basic camera operations, video editing, directing, scriptwriting, lighting engineering, pre-production and post-production processes, studio operations, MCR operations, TV journalism, and graphics and motion design, as covered in GMI-101.
2. Strong communication skills: Advanced verbal and written communication skills are essential for effective collaboration with the production team, conducting in-depth interviews, and delivering compelling news content.
3. Proficiency in storytelling and creativity: Advanced storytelling abilities, creative thinking, and the ability to think critically are essential in advanced television production and journalism. Students should have the skills to create engaging narratives and employ advanced visual storytelling techniques.
4. Advanced knowledge of television and media: A comprehensive understanding of television formats, genres, industry practices, and emerging trends will provide a robust foundation for advanced television production, broadcasting technologies, and journalism.
5. Proficiency in digital technology: Advanced familiarity with digital technology, including advanced cameras, professional video editing software, and online platforms, is crucial for comprehending and applying advanced concepts related to broadcasting technologies and operations.

1. To deepen students/learners’ understanding of TV marketing strategies and techniques.
2. To explore advanced methods of promoting TV programs and attracting audiences.
3. To develop students/learners’ skills in TV sales and advertising, including negotiation and client management.
4. To provide students/learners with practical experience in designing and executing effective TV marketing campaigns.
5. To equip students/learners with the knowledge and skills to adapt to the evolving landscape of TV marketing and sales.

Upon successful completion of the GMI-102M: Advanced TV Marketing, Promotion, and Sales Program, students/learners will be awarded the Advanced Professional Diploma of Technology (APDTech) in TV Marketing, Promotion, and Sales. This certification recognizes their proficiency and expertise in the field of advanced TV marketing, promotion, and sales. It serves as a testament to their mastery of advanced techniques and concepts, equipping them with the skills necessary to pursue advanced career opportunities within the television industry.