The GOU Business School
About THE Program
The digitalization of accounting and financial management in modern business has given rise to the situation where that accounting and business professionals with the requisite skills and aptitude to identify, analyze and use vast amounts of financial data are in high demand in business and commerce. This program meets a growing demand in industry for business professionals with combined accounting and data analytics skills.
In addition to acquiring the requisite knowledge and competencies in the core subject areas of the Program, Graduates of this Program will also gain entrepreneurial skills, expertise, experience, and knowledge/know-how to empower them to set up 4th Industrial Revolution (4IR) complaint business enterprises and corporations relating to their vocation, profession, area of expertise or competency.
- Key Information
- Program Outcomes
- ACTIVEclass Program Delivery Mode
- ACTIVEclass Compliant
- Program Structure
- Targeted Learners
- Admission Requirements
- Fees & Funding
- Scholarship & Financial Aid
Key Information
Mode of Delivery
Online
Duration
9 – 12 months
Number of Modules
13
Number of Credit Hours
52
Apply Date
January 2025
Start Date
September 2025
Language
English
Program Outcomes
Learners on the Accounting and Data Analytics Master’s degree program will have the opportunity to build on their accounting proficiency, expand their knowledge of accounting and analytical software, report writing, and critically analyze data and information to make strategic business decisions.
The program is designed to develop the understanding and expertise of modern business leaders in the field on how to (i) apply data analytics in a variety of accounting and business contexts, (ii) critically solve business problems using data-intensive business and accounting information, and (iii) synthesize and effectively communicate data-intensive information, findings, and conclusions to other environment-constituents, including supervisors, peers, and subordinates, clients, and regulatory agencies. The program provides a strong foundational knowledge of data analytics and the opportunity to apply this knowledge within the field of accounting. In addition, the program develops Learners’ understanding of key concepts beyond theory through practical application to position them as leaders in their field.
The ACTIVEclassTM Mode of Delivery of this Program lays less emphasis on teaching or instruction. Learners are encouraged and empowered to develop and acquire their Program-specific SEEKTM (skills, expertise, experience, and know-how) through the innovative LKDATM (Learn, Know, Do, Acquire) approach
The Program provides Learners with in-depth knowledge and understanding of the core, concentration, and specialization subject areas of the Program to enable them develop and acquire the relevant Program-specific SEEKTM through actively engaging in the Learning-by-Involvement (LbI) and Knowing-by-Doing (KbD) activity-based learner-initiative-intensity-activeness LKDATM-Outcome AATs (actions, activities, and tasks).
The LKDATM– Outcome ACTIVEclassTM Mode of Program Delivery
The Program is ACTIVEclassTM Compliant whereby the instructional delivery approach is designed to facilitate, support, and empower the active engagement of Learners in the process of developing and acquiring their Program-specific SEEKTM (skills, expertise, experience, and know-how).
ACTIVEclassTM Instructors are, therefore, not at the center of the teaching-instruction-learning process. They focus on introducing the subject matter of instruction, mapping out and guiding Learners through learner-initiative-intensity-activeness LKDATM (Learn, Know, Do, Acquire) Outcome AATs (actions, activities, and tasks).
ACTIVEclassTM Learners are therefore encouraged and empowered to play an active engagement role in contributing to their SEEKTM (skills, expertise, experience, and knowledge/know-how) development and acquisition process through actively engaging in the Learning-by-Involvement (LbI) and Knowing-by-Doing (KbD) activity-based LDKATM Outcomes AATs (activities, actions, and tasks).
| Number of Modules | Credit Per Module | Total Credit Hours | |
|---|---|---|---|
| Core Modules | 3 | 4 | 12 |
| Research Modules | 2 | 4 | 8 |
| Concentration Modules | 8 | 4 | 32 |
| Total | 13 | 52 |
Core Modules
Select 3 Modules
Quantitative Methods in Business
Information Technology for Business Practice
Management Accounting [For Non-Accounting Concentrations Only]
Marketing Management [For Non-Marketing Concentrations Only]
Financial Management [For Non-Finance Concentrations Only]
Organizational Behavior
Strategic Management [For Non-Strategic Management Concentrations Only]
Research Modules
Select All Modules
- Research Methods and Methodology (Non-Credit)
- Masters Research Project
Concentration Modules
Select 8 Modules
Targeted Learners
Academic Requirements
- Candidates for admission to this Program must possess a Bachelor’s degree or equivalent from a recognized university.
- Candidates without Bachelor’s degree or equivalent will be considered for admission to the Program based on evidence of relevant Prior Learning/Work Experience.
- Candidates without the requisite qualification or relevant Prior Learning/Work Experience can be considered for admission to the Program by taking and passing the GOU Flexible Entry Examinations.
English Requirements
All modules of this Program will be delivered in English. Therefore, English language proficiency is required for admission to this Program. Applicants who need to improve their English to the required proficiency level can enroll in the GOU English Language Proficiency Course
GOU has in place a competitive Scholarship and Financial Aid scheme for qualified and needy students seeking admission to any program of study. Prospective students should contact the Student Admissions Office (admissions@gou.university) for eligibility details and on the application process.
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