Master Degree Programs
Online
Master of Business Administration (MBA) – [Business Analytics]
The GOU Business School
About THE Program
This Master of Business Administration (MBA) program at GOU provides a strong foundation in the core and concentration subject areas of business, management, marketing, finance, and technology with a specialization in Business Analytics.
The program is designed to equip our Learners with high-impact data analytics and information system management skills that enhance their knowledge and expertise in the area to enable them to play more strategic professional roles in this evolving and innovative field of business and management.
In addition to acquiring the requisite knowledge and competencies in the core subject areas of the Program, Graduates of this Program will also gain entrepreneurial skills, expertise, experience, and knowledge/know-how to empower them to set up 4th Industrial Revolution (4IR) complaint business enterprises and corporations relating to their vocation, profession, area of expertise or competency.
- Key Information
- Program Outcomes
- ACTIVEclass Program Delivery Mode
- ACTIVEclass Compliant
- Program Structure
- Targeted Learners
- Admission Requirements
- Fees & Funding
- Scholarship & Financial Aid
Key Information
Mode of Delivery
Online
Duration
9 – 12 months
Number of Modules
13
Number of Credit Hours
52
Apply Date
January 2025
Start Date
September 2025
Language
English
Program Outcomes
Learners in this program will learn the fundamental concepts, theories, approaches, and analytical toolkits of data analytics to advance their careers in this emerging, high-impact field in business and management. The program will equip Learners with key data analytic scientific tools and methods for analyzing and optimizing complex relationships in business and management processes within organizations and institutions in the business and industry.
The ACTIVEclassTM Mode of Delivery of this Program lays less emphasis on teaching or instruction. Learners are encouraged and empowered to develop and acquire their Program-specific SEEKTM (skills, expertise, experience, and know-how) through the innovative LKDATM (Learn, Know, Do, Acquire) approach
The Program provides Learners with in-depth knowledge and understanding of the core, concentration, and specialization subject areas of the Program to enable them develop and acquire the relevant Program-specific SEEKTM through actively engaging in the Learning-by-Involvement (LbI) and Knowing-by-Doing (KbD) activity-based learner-initiative-intensity-activeness LKDATM-Outcome AATs (actions, activities, and tasks).
The LKDATM– Outcome ACTIVEclassTM Mode of Program Delivery
The Program is ACTIVEclassTM Compliant whereby the instructional delivery approach is designed to facilitate, support, and empower the active engagement of Learners in the process of developing and acquiring their Program-specific SEEKTM (skills, expertise, experience, and know-how).
ACTIVEclassTM Instructors are, therefore, not at the center of the teaching-instruction-learning process. They focus on introducing the subject matter of instruction, mapping out and guiding Learners through learner-initiative-intensity-activeness LKDATM (Learn, Know, Do, Acquire) Outcome AATs (actions, activities, and tasks).
ACTIVEclassTM Learners are therefore encouraged and empowered to play an active engagement role in contributing to their SEEKTM (skills, expertise, experience, and knowledge/know-how) development and acquisition process through actively engaging in the Learning-by-Involvement (LbI) and Knowing-by-Doing (KbD) activity-based LDKATM Outcomes AATs (activities, actions, and tasks).
| Number of Modules | Credit Per Module | Total Credit Hours | |
|---|---|---|---|
| Core Modules | 4 | 4 | 16 |
| Research Modules | 2 | 4 | 8 |
| Specialization Modules | 4 | 4 | 16 |
| Total | 13 | 52 |
Foundation Modules
Select 3 Modules
- Quantitative Methods in Business OR Management Science OR Business Mathematics
- Information Technology for Business Practice
- Principles of Management Practice /Management Theory and Practice
Core Modules
Select 4 Modules
Business Process Management
Corporate Finance
Human Resource Management [Only for Non-Human Resource Management Specializations]
Leadership and Entrepreneurship
Management Accounting
Managerial Economics
Marketing Management [Only for Non-Marketing Specializations]
Financial Management [Only for Non-Finance Specializations]
Operations Management [Only for Non-Project Management Specializations]
Organizational Behaviour
Project Management [Only for Non-Project Management Specializations]
Strategic Management [Only for Non-Strategic Management Specializations]
Research Modules
Select All Modules
- Research Methods and Methodology (Non-Credit)
- Masters Research Project
Specialization Modules
Select 4 Modules
Targeted Learners
Academic Requirements
- Candidates for admission to this Program must possess a Bachelor’s degree or equivalent from a recognized university.
- Candidates without Bachelor’s degree or equivalent will be considered for admission to the Program based on evidence of relevant Prior Learning/Work Experience.
- Candidates without the requisite qualification or relevant Prior Learning/Work Experience can be considered for admission to the Program by taking and passing the GOU Flexible Entry Examinations.
English Requirements
All modules of this Program will be delivered in English. Therefore, English language proficiency is required for admission to this Program. Applicants who need to improve their English to the required proficiency level can enroll in the GOU English Language Proficiency Course
GOU has in place a competitive Scholarship and Financial Aid scheme for qualified and needy students seeking admission to any program of study. Prospective students should contact the Student Admissions Office (admissions@gou.university) for eligibility details and on the application process.
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